No... Today, they can say "It's two days before the true launch, What do you expect?"

Tomorrow, they can say "It's the day before the true launch, What do you expect?"

The day AFTER tomorrow, they can say 'it's launch day, what do you expect?"

Then we get to look forward to the following:

"It's the first week, what do you expect?"

"It's the first month, what do you expect?"

"It's the first year, what do you expect?"

After that, they will say, "It's an MMO, what do you expect?"