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Lt. Commander
Join Date: Dec 2007
Posts: 120
# 13
02-01-2010, 04:16 PM
Originally Posted by Aisling
So if they change it to CRAP youll call it that too? The channel was called Scifi for far longer than it was that goofy code... I have yet to figure out why they changed the letter... I mean Sifi would have been better if they were going to change... whats next, the novel industry going to change to book genres to Smut, Akshun, and Fantasi? lol
Some people already call it CRAP, they don't have to change their name for that one. lol

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.” -- Tim Brooks

“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi. It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.” -- Tim Brooks

"When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you'd text it. It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise." -- David Howe, President