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Lt. Commander
Join Date: Dec 2007
Posts: 120
# 28
02-26-2011, 10:42 PM
OP, you're forgetting the most important thing: the developers of Rift had a deal with Valve Software to give people who preordered the game Rift-themed hats in Team Fortress 2.

Honestly, Cryptic, how can you consider yourself to be a proper game developer if you're not making hats? "Content" is so 1990s, the future of gaming is in craftable virtual headware.