how about that was only a part of what we paid for?

1. No subscription fee: Play without a monthly fee forever!
2. Free digital copy of the game: No need to purchase a retail key. It's included in your Lifetime purchase!
3. The Liberated Borg character species: Play as an escaped member of the Hivemind.
4. The Captain's Table - A special area restricted to lifetime subscribers and longtime STO veterans.
5. Exclusive costume option - An insignia available only to lifetime subscribers. Just visit a tailor in-game to add it to your current captain.
5. "Career Officer" title - Show off that you're committed to Starfleet or the KDF for the duration.
6. Forum goodies - Change the color of your username and show off a special title.

I purchased 6 Items with my LTS, not just 1 thing...
But if you wanna buy 1 thing, pay the price of 6 items, and think you got the good end of the deal, go right ahead...