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Lt. Commander
Join Date: Dec 2007
Posts: 120
# 20
02-23-2012, 11:26 AM
Originally Posted by Mike_86
But i thought likeness rights didnt apply when the person in question was deceased? Im not suggesting you do it without permission, just thought it would be nice to look into. Could you pass along the suggestion?

Thank you
I think in California, those rights still apply. That said, it may be easier to buy/license/negotiate for a deceased person's likeness because the competing offers aren't rolling in.

Shatner would be difficult because WoW might offer him a ton of money to endorse their game. Doohan's estate, on the other hand, has fewer competing offers and may settle for less, particularly if the use is seen as a tribute to a beloved family member or something that actually elevates Doohan's profile back up in a way that could lead to other deals.