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Lt. Commander
Join Date: Dec 2007
Posts: 120
# 4
03-09-2012, 02:19 PM
The section under Redeem Key clearly states Promotional Items:

A key is a unique 25 character alpha-numeric code which may be used to redeem a promotional item, subscription, C-Store Points, or to activate a retail copy of Star Trek Online.
It's possible your Code is no longer valid. I'd submit a Ticket about it and wait for a reply.