Forgot to add:

A) I've read the Path to 2409 and the novel.

B) Changes need to be made. This game badly needs content at a regular pace. Instead of massive content updates, which take part of an entire season to develop, focus on adding two regular sized missions each month.

I'm in the number 3 field.

The story telling has been decent, especially since we have basically moved into no man's land as this game is the only development of canon beyond the events setting up Star Trek XI. The problem I've had is the failure to move along any of the existing story lines from the various fronts. The daily missions that are introduced in each season typically revolve around the Featured Episodes, as opposed to the overall content/missions associated with each front. So you end up with either hanging story lines, or stories that end in a way that negate any reason to go back to a particular sector.