Setting aside the squabbling over the new lifetime subs. Normalizing the really old ones to all roll based around launch day makes a lot of sense. It seems strange to reward someone for having prepaid for a game that was going to be out in a week versus a day, since well, the game wasn't out at that point.

And people who live in areas with poor postal service being 2 days later than everyone who lives next to a distribution centre, again, not all that helpful.

It always struck me as kinda odd that I paid for my lifetime sub before the game was even officially out but someone who bothered to do that the day before me got veteran rewards before I did... as though s/he was playing before launch day. In the grand scheme of things it never really mattered, and still doesn't, but now is as good a time as any to set them all to launch day.