I seen this on the STO facebook yesterday. I guess I was one of those with a leg up!

Let's see:
Steamrunner Bundle; 2 ships + partial Federation Starter = $32 value, for $10, great deal
Free Uniforms from this offer = $5.50 each x 3 = $16.50 value
Free Uniform from MMORPG = $5.50 value

So this week I have spent $10 and gotten $54 worth of stuff!