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Career Officer
Join Date: Jun 2012
Posts: 6,762
# 22
11-28-2012, 03:35 PM
Originally Posted by atomictiki View Post
That would be the "New Coke" strategy. Introduce a horrible product, and then no one will notice when you "fold" and remove the hated change that the "reversion" is really a bait and switch to an inferior product.
That strategy has never been proven as intentional on Coke's part but even so, it only makes sense for very large companies with a strong market presence.

I imagine Cryptic's revenue is more in line with a particularly robust single location for an Olive Garden.