Eurogamer Portugal Interviews Dan Stahl
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Join Date: Dec 2007
11-20-2009, 07:12 PM
Originally Posted by
I honestly cannot fathom how all of these websites are asking, contextually, the same questions over and over. :|
It's a PR campaign. You go around releasing "exclusive info" (which in reality is the same info you gave someone else) to various sites saying this will drive up their website traffic (gets them more advertisers). In return, Cryptic gets a wider audience and good relations for reviews when the game is released. This cycle continues until PR says they can release another tidbit about the game and some lucky gaming news site (eventually all of em) gets another scoop on "exclusive info" which starts it all over again.