In much the way that the players skill can affect the flow of a NPC dialog, add some character to the NPC by giving them add comments related to the captain's or ship's name. If the NPC is hostile this could be a taunt or if friendly then a personal reference from the NPC. "Enterprise represents a long line of garbage skows!" or "Kirk is a honored name in our culture".
Similarly NPC's might be naturally hostile or respectful of certain accolades the captain has earned.
I don't really want to see more *Insert Name Here* scripted text. Enough of that on ESD for the whole game. It feels a lot more stilted and mechanically scripted than if they were saying... basically anything else.