Career Officer
Join Date: Jul 2012
Posts: 125
This is an open letter to the devs.


On behalf of my fleet "Terran Empire Special Forces" as well as any other like minded gamers, we are pleased to see your willingness to listen to your customers, and we certainly welcome your decision to restore dilithium (dil) to STFs as well as add dil to fleet missions. However, we think you can still do much better. Even with your compromise, you have taken far more from the customers than you have given, and we expect more out of you if you expect us to continue to participate in this game or support it financially.

When I started this game, crafting was free of any monetary input. Similar, the doff system was free to recruit, and had a nominal fee to upgrade. The idea was simple. It was a way for a player to "earn" something of value, instead of pulling out our credit cards. This is a feature in most MMORPGs whether the game is free to play or not. Since going Star Trek Online went free to play you have added unreplicable materials for 1000 dil., and the most expensive items (which are far from the best items in the game) are prohibitively expensive. The result has been a decline in crafting and makes it much more difficult for senior members of any fleet to help junior members.

Let me turn my attention to the doff system as this is the straw that broke the camel?s back for me. I strongly disapprove of the changes to crafting, but most of us put up with it. The decision to add incredibly high monetary inputs (dil) to the doff system has rendered the system useless. Before recruiting was free, now it costs 1000 (dil). Given that fleet base projects and now embassies require and obscene amount of doffs (e.g. tier iv tactical exercises requires 180doffs for a mere 1000xp). If we take the example in parentheses, most general recruiting missions give 1 green and 3 white doffs. Assuming all were security or tactical (which would never ever happen), the minimum cost is 60, 000 dil. Yes I am fully aware that tactical recruiting missions are available free of charge, but the time gate has been doubled.
This aspect of the doff mission is completely unacceptable.

You also made upgrading doffs way too expensive. For example:
Common doff reassignment: 600 dil (was 5)
Uncommon doff reassignment: 3000 dil (was 50)
Rare doff reassignment: 6000 dil (was 500)

Yeah,that's fair right? Especially since an input of 5 lower ranking doffs is required, and I might get something worthless like a bartender or a cook. I know the counter argument is that one can get very rare doffs exploration missions. There?s one problem with that argument. The doffs from exploration missions are less useful. None of the exploration mission doffs have resolve, which thanks to your planning, is a critical trait in many missions. The other disadvantage is those doffs are bound, so I can?t even trade them if I don?t like them.

Now I will address one of the most annoying insults to everyone?s intelligence you said in your post to the community. In one of your posts to the STO community, you said the following Mr. Stahl:

"This is in addition to the other rewards that STFs and Fleet Actions grant.

While this is still a change from Season 6, we hope that these new amounts will help the average player earn more Dilithium per day while maintaining the Dilithium that players who like to run STFs were receiving.

The additional Dilithium may impact the player-to-player Dilithium exchange rates in the future, but we would rather you were having fun in Season 7 than worrying about the economy. We have enough of that to deal with in the real world."

We know you aren't concerned about dil inflation given that the fleet projects cost incredible amounts of dil, and you have added a further dil sink, the fleet embassy, so please spare us the condescending talk of your "concern for dil prices." When you first introduced the exchange in Jan 2012, the dil/zen price was 450 per zen. Up until the launch of season 6, the price was steady between 250 and 300 dil. Following the launch of season 6, the dil exchange price was around 160. Currently the dil/zen is 143dil/ zen point. In fact I worked out the exact week when dil fell like a rock using excel and my own dil exchange history and determined that the price dropped by 50% within a week after the season 6 launch. (I wanted to share my data, but I apparently can't post images). It doesn't take a rocket scientist to figure out that projects with 200,000 dil are going to drive up the price of dil. The new fleet embassy will make this condition even worse.



You have made this game far too expensive to enjoy, and many in my fleet are considering quitting. In order to reduce the number who leave due to the incredible financial burden you have placed on my fleet members, my fleet will cease participating in your overly expensive fleet project/embassy system. We have decided that the costs far outweigh the benefits. We will cease parcipating in any type of fleet projects, if we play your game at all (and no trolls you can't haz (sic) my stuff) unless the doff mission returns to pre-season 7 conditions. We also want the dil paid out on STFs restored to pre season 7 levels. Sorry, for elite STFs, we are entitled to 1000 dil. As a gesture of good will, we would appreciate that you eliminate or reduce the unreplicable materials requirement for crafting. Given that the fleet base/embassy projects cost such a large amount of dil, there is no cause for concern regarding dil prices. Adding the dil tax on crafting and now doffs will do very little to keep the price of dil up (compared to the bases) and it simply makes PWE look greedy (which is why so many of us are angry, in case you haven?t noticed). We hope other fleets will make the wise decision and cease participating in fleet projects as well until the devs, PWE and its shareholders come to their senses. In addition, I have canceled my gold membership, and have no intention of subscribing until sanity returns
to PWE.


One warning to Mr. Stahl, the dev team, and the community managers about censorship. Should you feel the need to censor this post, because you can't stand to hear the truth, please be aware that the internet is a market place of ideas, and your forum isn't the only place online to post about Star Trek online. Please keep that in mind, as censorship only highlights the weakness of your position, especially if the post contains nothing in violation of your own forum rules (flaming, trolling, etc) If this post is censored it will demonstrate to everyone that you have no argument against what I have said.

Kind Regards,

Fleet Admiral Brady (Terran Empire Special Forces)

Last edited by captainbrady; 11-18-2012 at 02:47 AM.
Starfleet Veteran
Join Date: Jun 2012
Posts: 413
# 2
11-17-2012, 02:05 PM
Why are you speaking on behalf of the Star Trek Online Community? You don't know me, therefore you can't speak on my behalf... it's fine if you wish to speak on behalf of your fleet. But, don't put words into my mouth.

Because of this, I didn't read your letter, therefore, I can't say whether I agree with you or not.
Fleet Admiral Joseph D. Ridgeway
The Armada
www.thebikinibottomarmada.com
Original join date: Feb 5, 2010
Twitter: @davejl_99, & @STO_BBArmada
Career Officer
Join Date: Jul 2012
Posts: 125
# 3
11-17-2012, 02:14 PM
Quote:
Originally Posted by josephdridgeway View Post
Why are you speaking on behalf of the Star Trek Online Community? You don't know me, therefore you can't speak on my behalf... it's fine if you wish to speak on behalf of your fleet. But, don't put words into my mouth.

Because of this, I didn't read your letter, therefore, I can't say whether I agree with you or not.
There I changed it. Happy now?
Lieutenant
Join Date: Aug 2012
Posts: 71
# 4
11-25-2012, 06:07 AM
Quote:
Originally Posted by captainbrady View Post
There I changed it. Happy now?
I have to disagree with your post, Unless you have a Masters In Business Management, But STO is first and Formost a Business. Which takes precidence over everything else.

If the business is not making money, it shuts down. Yes some of the business changes suck, but does it really suck or is everyone just resistant to change.

PWE isnt making changes to break your bank, to steal your wallet, if you think that, stop buying in game items. I know plenty of people that buy lock boxes, get lock box ships, and c store ships from dilithium conversion, and "Grinding" as you would. people that make you think "**** you must have spent a fortune" But no. just lucky in the lock box gamble.

PWE Isnt oblivious to what we want in the game, but you dont run a business, they have a team doing it, and its not simple to balance what the business needs to what the players want. PWE isnt trying to break the game or forcing you all to quit, change just takes getting used to. Personally, I dont mind the changes at all. if it takes longer to farm dilithium to finish projects. so be it, it just means im going to play the game longer.

Im quite happy taking 3 months to farm dilithium that used to take 2 months. but thats just me. as for fleet projects. if your having trouble filling them, you should have made a bigger fleet, or joined a bigger one. it seems pretty straight forward to me.
Commander
Join Date: Jun 2012
Posts: 346
# 5
11-25-2012, 06:53 AM
Lessons in business, now from a dimwitted 12yo kid (hint: if you can't spell "foremost" and "precedence", you have no lessons to give to anyone about anything).


Sycophants will always exist. In every human gathering, there's always someone willing to not only take a kick to the shins, but thank the kicker afterwards.
Truth is, by introducing timers to what little endgame this "game" has, Cryptic has implicitly admitted what we all knew for a long time: they cannot devellop content fast enough/well enough to keep the playerbase occupied, so they need to make you wait, thumbs wildly twiddling, for 20+ hours every time you play 30min.

This is beyond retarded, beyond excusing and beyond unacceptable.


I have a small exercise for anyone willing to partake in it: check the past updates. Look back and see how much of it has been content vs how much of it has been cashgrab.
See for yourselves and reach the obvious conclusion: STO isn't a game. Hasn't been for quite a while. It's a shop.
Career Officer
Join Date: Jul 2012
Posts: 125
# 6
11-25-2012, 07:57 AM
Quote:
Originally Posted by whitecloud197 View Post
I have to disagree with your post, Unless you have a Masters In Business Management, But STO is first and Formost a Business. Which takes precidence over everything else.

If the business is not making money, it shuts down. Yes some of the business changes suck, but does it really suck or is everyone just resistant to change.

PWE isnt making changes to break your bank, to steal your wallet, if you think that, stop buying in game items. I know plenty of people that buy lock boxes, get lock box ships, and c store ships from dilithium conversion, and "Grinding" as you would. people that make you think "**** you must have spent a fortune" But no. just lucky in the lock box gamble.

PWE Isnt oblivious to what we want in the game, but you dont run a business, they have a team doing it, and its not simple to balance what the business needs to what the players want. PWE isnt trying to break the game or forcing you all to quit, change just takes getting used to. Personally, I dont mind the changes at all. if it takes longer to farm dilithium to finish projects. so be it, it just means im going to play the game longer.

Im quite happy taking 3 months to farm dilithium that used to take 2 months. but thats just me. as for fleet projects. if your having trouble filling them, you should have made a bigger fleet, or joined a bigger one. it seems pretty straight forward to me.
Actually, I do have a Master of Business Administration, focused on Marketing. I avoided bringing it up because I have no wish to turn this into a giant argument from authority.
Here are some basic rules I learned that product developers should keep in mind.

1) Keep changing constantly
2) Make sure the changes are GRADUAL!!!!
3) Changes should provide the customers with increased value (perceived benefit)


PWE/Cryptic has rule 1 down, no questions asked, but rule 2 and 3 not so much. This is exaclty why people are so angry.

I understand that this is a business, but there are far more honest ways of making money than tricking people into a lifer subscription, then dishonestly manipulating the dilithium exchange so that the value of the subscription diminishes. For example, I've seen some F2P games offer a la carte subscriptions. What do I mean about that? I mean if you have a subscription various services such as bank space, free upgraded ships etc could be bought seperately at a higher price if they are individually purchased than a subsciprtion package.

Clearly PWE has no idea how earn money without giving the perception (among the majority of clients) that they are ripping people off. This is a serious problem because PWE/Cryptic will constantly have to keep recruiting new customers instead of retaining repeat business. Retaining loyal customers is always cheaper than acquiring new customers.


That said, if PWE/Cryptic is interested in making real changes, I'd be happy to send you my CV, but I don't work for cheap.
Lieutenant
Join Date: Sep 2012
Posts: 31
# 7
11-25-2012, 10:52 AM
Quote:
Originally Posted by captainbrady View Post
Actually, I do have a Master of Business Administration, focused on Marketing. I avoided bringing it up because I have no wish to turn this into a giant argument from authority.
Here are some basic rules I learned that product developers should keep in mind.

1) Keep changing constantly
2) Make sure the changes are GRADUAL!!!!
3) Changes should provide the customers with increased value (perceived benefit)


PWE/Cryptic has rule 1 down, no questions asked, but rule 2 and 3 not so much. This is exaclty why people are so angry.

I understand that this is a business, but there are far more honest ways of making money than tricking people into a lifer subscription, then dishonestly manipulating the dilithium exchange so that the value of the subscription diminishes. For example, I've seen some F2P games offer a la carte subscriptions. What do I mean about that? I mean if you have a subscription various services such as bank space, free upgraded ships etc could be bought seperately at a higher price if they are individually purchased than a subsciprtion package.

Clearly PWE has no idea how earn money without giving the perception (among the majority of clients) that they are ripping people off. This is a serious problem because PWE/Cryptic will constantly have to keep recruiting new customers instead of retaining repeat business. Retaining loyal customers is always cheaper than acquiring new customers.


That said, if PWE/Cryptic is interested in making real changes, I'd be happy to send you my CV, but I don't work for cheap.

They now how do. Look what they do on Champion online, that exactly the good way to do it, you are a free player you have basic thing you want more you pay for each part of thing you want. You are a gold member you have everything !!

I still not really understand why they don't do exactly the same with STO, for me is two options : they want kill the game or they think star trek fan are stupid and can spend more and more money


now i'm off to STO until they make things better and find some respect for gold member or i will not come back

Last edited by kara445; 11-25-2012 at 10:57 AM.
Captain
Join Date: Jun 2012
Posts: 1,922
# 8
11-17-2012, 02:16 PM
Your post was accurate and on the spot, but I think we're missing something. The REAL problem isn't in the amount of stuff rewarding dilithium, it's in the amount of dilithium you can refine in the first place.

I wouldn't be against a minor buff to the actual rewards IF a cap increase occured.

Also, there are MANY ways to get doffs outside of the Academy. You probably haven't been around long enough to see them. Or were too lazy.

For resolve doffs, just about any chain created after The 2800 gives resolve doffs. Officer exchanges on Bajor, Cardassia, and Ferasa, the new cat chain, the asylums on Bajor, Cardassia, and Ferasa...

And a fair share of lockbox stuff too, from my experience.
------------------------------------------------------------------------
Oh, lovely, I can't even requote the Douglas Adams quote I used to have here I WANT IT BACK!!!!
Dalo Lorn
DaloLorn, StarCraft 2 Roleplayer and proud of it.
Career Officer
Join Date: Jul 2012
Posts: 125
# 9
11-17-2012, 02:24 PM
Quote:
Originally Posted by dalolorn View Post
Your post was accurate and on the spot, but I think we're missing something. The REAL problem isn't in the amount of stuff rewarding dilithium, it's in the amount of dilithium you can refine in the first place.

I wouldn't be against a minor buff to the actual rewards IF a cap increase occured.

Also, there are MANY ways to get doffs outside of the Academy. You probably haven't been around long enough to see them. Or were too lazy.

For resolve doffs, just about any chain created after The 2800 gives resolve doffs. Officer exchanges on Bajor, Cardassia, and Ferasa, the new cat chain, the asylums on Bajor, Cardassia, and Ferasa...

And a fair share of lockbox stuff too, from my experience.
I love how you go straight for ad homenem attacks. "OR are too lazy". Who do you think you are keyboard cowboy? Actually not that's not the case. I work full time and don't have time for a second unpaid job such as STO. I am well aware of the officer exchanges you have listed and I have certainly made use of them. In fact my ship is more or less parked in those sectors so I use them. My point is, there is no reason to justify a 12000%-1200% increase as I'm not getting 12000%-1200% more product. Also given the cost of fleet projects and the prevelence of doffs in those projects, the 1000 dil is a huge burden.


Related to the issue of "grinding" and STO becoming like a second job. The missions paying dil to meet the 8000 cap are fewer. We only recently had the dil on STFs restored. I have a limited amount of time I can spend reaching the cap and on most weekdays can't reach it anyway. Why is that? I have a real job and real life outside of STO.
Captain
Join Date: Jun 2012
Posts: 1,563
# 10
11-17-2012, 02:45 PM
Quote:
Originally Posted by captainbrady View Post
We only recently had the dil on STFs restored.
Agreed with the op sentiments , but not on the above .
When I'll have the EXACT equivalent of drops & awards in Dil , EDC , Rare & Proto Tech from 2-4 hours of S.6 STF game play ... -- then I'll consider the "STF's restored" .

I'm not asking for "more" .
I'm asking for what was before , because you (Cryptic) have not given me any reason not to ask for that .
Those were the awards that YOU decided to give me in S.5 , per X amount of time spent in game doing Y amount of things at Z amount of difficulty .

Cryptic can giveth and Cryptic can taketh away ?
They are not the only ones .
STO will be out of Beta in another 2-4 years ???
... you know after another 3 story arc remasters, crafting revamp, skills revamp, PVP upgrade ...
*note : the 2-4 year guesstimate came out of comparing Cryptic's Dev speed and that of a snail . Sadly the snail won .

Last edited by aelfwin1; 11-17-2012 at 02:48 PM.
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