Lt. Commander
Join Date: Dec 2012
Posts: 130
We've all seen it by now:

http://sto.perfectworld.com/sto_may2013

"March beneath the raptor's wings"

Obviously, the implication is a playable Romulan faction. But of course, simply implying something does not necessarily mean they are going to do it. They could after all want to make us think one thing and then surprise us with another.

However, I submit that after making the implication that a Romulan faction is coming, if that is not actually what happens, people are going to rage on a scale we have never seen before. So if a Romulan faction werent what they were actually planning, they could try to diffuse some of that rage before it happens by letting us know that isnt the plan. But they arent. Instead, they are remaining silent. The question is, what does remaining silent mean in this case?

There are 2 possible reasons:

A - a Romulan faction is actually coming in May, so there is simply nothing to diffuse.

B - they simply dont care about the rage. They know the teaser page is going to make people think there is going to be a Romulan faction, but they are just fine with letting people get the wrong idea only to be disappointed later. This would essentially be trolling the community.

Personally, I dont see how "B" could be the case, therefore "A" is the only logical answer. But what do you think? Do you think they would actually troll the community on this scale?

Last edited by betawatcher; 02-01-2013 at 03:14 PM.
Commander
Join Date: Jul 2012
Posts: 476
# 2
02-01-2013, 03:09 PM
I think B would be the case, since its what Cryptic has being doing the last 3 years.

Also, I really DONT WANT a Romulan faction when the game core is still a broken pre-alpha.
[That's it, Spanish and/or Hispanic Fleet]
L'Ter@lotherus - Alien Sci Officer - Wells/Destroyer
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Empire Veteran
Join Date: Jun 2012
Posts: 6,757
# 3
02-01-2013, 03:15 PM
If you do not see how B could be the answer then you have not been paying attention over the last years.....
Roy Hatch (stryker) soldier, friend, and good man.
1945-2014
RIP
Survivor of Romulus
Join Date: Jun 2012
Posts: 2,408
# 4
02-01-2013, 03:49 PM
looking at perfect world (the game) I think it'll be something along the lines of.. you start as a romulan w/e... do some romulan related stuff.. then pick either fed or kdf.
Career Officer
Join Date: Jun 2012
Posts: 182
# 5
02-01-2013, 03:57 PM
Quote:
Originally Posted by betawatcher View Post
However, I submit that after making the implication that a Romulan faction is coming, if that is not actually what happens, people are going to rage on a scale we have never seen before.
You mean like after every major patch, season, updates or what not.

No matter what they do, people will come to the forum to rage.

Imagine they do a Romulan playable faction, say hello to the Cardassian players raging about not getting their faction, say hello to KDF players who were promised a complete faction before adding new factions, say hello to Romulan players who are not happy at all with the way Cryptic did their faction.

As for not coming out and setting the record straight, they're not leaking spoilers yet, say it's about a new Feature Episode Series that pitches the Tal Shiar against New Romulus and UFP and KDF must defend against the Tal Shiar, do you expect them to come out and spoil the surprise because people may get the wrong idea? Nah, the purpose of being mysterious is that no promises are made, therefore no promises broken. They should have learnt that lesson seasons ago.
Lt. Commander
Join Date: Dec 2012
Posts: 130
# 6
02-01-2013, 04:09 PM
Quote:
Originally Posted by deyvad View Post
You mean like after every major patch, season, updates or what not.
No. As you point out, we have seen that before. What I said was that people will rage on a scale we have never seen before. By definition that excludes what we have already seen before.

Quote:
As for not coming out and setting the record straight, they're not leaking spoilers yet, say it's about a new Feature Episode Series that pitches the Tal Shiar against New Romulus and UFP and KDF must defend against the Tal Shiar, do you expect them to come out and spoil the surprise because people may get the wrong idea? Nah, the purpose of being mysterious is that no promises are made, therefore no promises broken. They should have learnt that lesson seasons ago.
This is not a logical explanation for remaining silent if there were no Rom faction. Even if they do not want to share specific details about some new FE series, they would still want to keep people from thinking they were getting a Rom faction if that was not the case. Unless of course they simply dont care about people getting the wrong impression, which is option "B".

Last edited by betawatcher; 02-01-2013 at 04:17 PM.
Captain
Join Date: Jun 2012
Posts: 1,279
# 7
02-01-2013, 06:46 PM
Quote:
Originally Posted by thay8472 View Post
looking at perfect world (the game) I think it'll be something along the lines of.. you start as a romulan w/e... do some romulan related stuff.. then pick either fed or kdf.
And as long as you had access to Romulan ships I personally have NO problem with that.
Captain
Join Date: Jan 2013
Posts: 669
# 8
02-01-2013, 06:55 PM
March beneath the Raptors wings is a title to a Pocket books novel about the start of the Romulan war. It takes place in the "Enterprise" Archer time frame, What if its just a series of missions that unlock a romulan as a playable FED or KDF Toon with access to 1 or 2 Romulan ships? We already have all the Romulan wep's and gear and Doffs and Boffs we are only missing a playable Romulan capt and ships. An entire new faction would make half the Klingons rage quit. Beacuse they have been crying for years for more content.
Captain
Join Date: Feb 2013
Posts: 4,855
# 9
02-02-2013, 07:55 AM
Quote:
Originally Posted by betawatcher View Post
The question is, what does remaining silent mean in this case?
With Cryptic it means next to nothing. This is the same company that flat out stated the game was not going to go Free to Play. Then instituted a forum policy to move, lock and shut down all posts about the topic of going Free to Play and issued infractions to posters who said the game would go Free to Play.

And then ... got caught by an eagle eyed poster or two who found in the parent company's shareholder meeting notes ... that the game was going Free to Play.

Only then did they comment on it and ease up on the forum crackdown on the subject.

That's just one funny story about Cryptic's odd take on marketing and promotion from the three years this game's been up and running.

Their silence could simply mean they have no cups in the kitchen. Heh. Or it could mean there's a Romulan faction in the works. There's absolutely no way to tell with these crazy cats and speculating should be rampant since it's about the only fun we could have with the topic.
Career Officer
Join Date: Jun 2012
Posts: 5,425
# 10
02-02-2013, 08:52 AM
Quote:
Originally Posted by snoggymack22 View Post
With Cryptic it means next to nothing. This is the same company that flat out stated the game was not going to go Free to Play. Then instituted a forum policy to move, lock and shut down all posts about the topic of going Free to Play and issued infractions to posters who said the game would go Free to Play.

And then ... got caught by an eagle eyed poster or two who found in the parent company's shareholder meeting notes ... that the game was going Free to Play.

Only then did they comment on it and ease up on the forum crackdown on the subject.

That's just one funny story about Cryptic's odd take on marketing and promotion from the three years this game's been up and running.

Their silence could simply mean they have no cups in the kitchen. Heh. Or it could mean there's a Romulan faction in the works. There's absolutely no way to tell with these crazy cats and speculating should be rampant since it's about the only fun we could have with the topic.
Well, I get in trouble when I start talking organizational culture critiques from the outside but here's my take:

Cryptic is and always has been a studio. Their marketing gets handled on the outside, via the publisher. First NCSoft. Then Atari. Finally PWE. The one exception was during the brief phase when they left NCSoft but hadn't yet been bought by Atari and they had no live games at that point.

As such, their marketing culture tends to be external. Tacked on. Used as a sales tool. Which is a very 1960s approach to marketing and which nowadays is the domain of businesses a lot smaller than Cryptic's.

In fact, the big reason they're still "small" boils down to the fact that their field is so technical and their location is so expensive, which causes them to spend heavily on labor and have much less infrastructure than non-gaming companies with their audience/revenue size. I'd going to toss out the idea that Cryptic is as big as the direct market publishing wing of Marvel or DC Comics and has a larger core audience than either one. However, creators at Marvel or DC work from home, live in cheaper areas, have less technical overhead, and often make a quarter what a game developer makes.

But back on point: Cryptic's marketing is external. It's a sales tool. This runs contrary to how many modern entertainment companies operate.

They have a CEO, a CFO, a CCO (Chief Creative Officer), and a CTO (Chief Technical Officer).

Notice anything missing, business students out there?

A CMO. Chief Marketing Officer.

Virtually all of Cryptic's engagement and marketing external and utilized as a sales tool.

An integrated marketing approach would call for marketing to be an internal department that is active in the design process.

Here's what I would see a marketing specialist doing that I don't see getting done:

- Clarifying terminology and usability of systems and features.

- Running organized focus groups and analyzing the community. (This gets split between Bran and the Devs' individual areas or personal time projects)

- Having a seat in design meetings to promote engagement and make sure a system is marketable from the ground up rather than simply selling somebody else's idea. (There's nobody as far as I know who wears this hat in a dedicated capacity. Stahl and others may consider it but the problem is that they -- naturally -- have competing agendas as producers and officers. Effectively, if the EP, CTO, Systems Lead, etc. all compromise on an issue, it's likely to be an issue that compromises marketing and engagement because there's no one there speaking on behalf of that, on site, fulltime.)

- Using those studies and current marketing research from the outside to influence design. There is a ton of contemporary literature on marketing, sociology, and psychology. Stahl and Rivera may be well read but I doubt they have time to concentrate on this.

- Handling product transitions. A big problem with Cryptic is that when they devise a better system, they implement it. I think that's a bad approach. Things often need to be implemented in phases. (Somebody here is probably aware of the New Coke conspiracy theory.) Players need to be buffered with not just sales oriented but service oriented communication. Expectations need to be managed. In some cases, I think the marketing guy would probably have to say, "Okay. You implement this system. Great. But here are appropriate ways to compensate players for the changes. I've done research on MMO patch transitions and discovered that these principles apply to maintaining satisfaction in rollouts..." Effectively, where retroactive compensation is warranted, where respecs are warranted, how to effectively manage free promotions.

- Enhancing customer service interactions. In some ways, this could be as simple as adding DO NOT REPLY form letters to bug and GM tickets and designing a service model.

Cryptic operates from a production firm model. But you can't outsource service and marketing to another department. You need at least some marketing with its fingers in everything.

My advice would be to have a CMO for the company, an Associate Marketing Producer for each title who sits in on design meetings, and to have them perform these tasks with an emphasis on marketing R&D, service experience, and engagement. They would interface with the sales and outreach folks like h2orat and Branflakes over at PWE as well, probably weekly or bi-monthly.

It doesn't need to be a tremendously high paid position at the producer level (and could probably be paid less than staff designers) but it does need to be a position with some veto power if the marketing associates can sway the CMO.
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