I logged in both my accounts last night. They have a zombie area on Dathomir which I heard is pretty challenging, and now they have a planetary control system for the GCW. I did a battle in Bestine as a medic and was so freaking confused and when the fighting finally started I was spending half the time twiddling my thumbs the other half shooting bad guys. I would say it is a desperate attempt to keep players from going to STO and to get back subs they've already lost which I'm sure they have.
That update was supposed to incorporate both space and ground combat into the planetary control system. Rumour has it that they had to rush it (unfinished, surprise surprise) out in time for the STO launch...
yes i heard rumors that they were gonna have it so that whoever won battles in space got to give a huge boon to those fighting on the ground, to give folks a reason to go in space
But yes the thing wasn't necessarily buggy, just looked like re-hashed content and very poorly executed. I did not 'feel' involved in a galactic war whatsoever all night i just felt like i was clicking pylons and waiting around for NPC's to get annihilated
Actually this is the Annual Former Subscriber Lure-Backô; I tried a 14-day trial about three years ago, and though I liked the space combat, I couldn't afford an MMO. Then February of the next year they sent me an email asking me to come back and see all the cool stuff they'd added (it was some tweaks and the TCG), and with more cash, I subb'ed up, after about a year, I saw another 'free month'. Lost interest in wandering around ghost towns, so I cancelled. Just got this year's 'please come back' email today.
TL;DR? SWG's 'come back for a month' is not coincided with STO's launch, but with February and IRL St. Valentine's Day - their 'Ewok Festival of Love' is the parallel in-game event.