I began as a free player, then just as there's now, there was a Lifetime sale & I purchased. I'm still happy about that too. Every once in a while I still buy some Zen, when there are sales/bonuses, to help support a game I like. I wont be purchasing Zen during this sale though, b'c I already have a bit saved up. I'm sure it's perception but it seems they have plenty more Zen sales than in-game sales which is what I've been waiting for. Hopefully something like that will happen later this summer.