I still like to win. I don't care if losers still get points, I'd rather win. People who run in and die repeatedly annoy the hell out of me.
There should be some rule like the person who died the most in any PvP battle cannot queue themselves for 10 minutes, while they reflect on the error of their ways. Other people can queue them as a team but they can't queue themselves.
That would make pvping in an escort unbearable since its priority target.