Correction. Bioware makes good RPGs. Since >75% of MMORPG customers seem to have little to no interest in RP, it'll be interesting to see whether Bioware dumps their RPG heritage (in which case they're making something they have zero expertise in), or whether they actually make an MMORPG, in which case I can see the rage posts now. "ZOMG TOO MUCH TALKING, WHEN CAN I LIGHTSABERZZ!"
I think you have a very valid point....not to mention that I have read in more than one dev interview that they expect and are developing the game around the leveling experience and encourage people to level multiple toons....end game....not so much.