I know where you are coming from, really I do. But the reality is that pvp in this game is terrible. I mean really really terrible. Anything based on or derived from it, is doomed to be terrible too. The PVE in the game is at least passable. The PVP was not good enough to keep anyones interest as it was, due to it sucking so bad, which is why we have a population problem anyway. You do not build onto a rotten house and foundation. You demolish it and build an entirely new one. If you want the klingons to be a pvp faction, it can't be with this kind (the current setup) of pvp.
They obviously are not redoing the pvp system in the near future, so PVE really is our best bet to getting anyone on the faction and keeping them here.
Nice analogy regarding the house and foundation, well said