It's just my opinion but I believe that no matter what the reward is someone will cry about it. They could'va made the reward let's say Orion slave girl outfits and people would still complain that they want it
I tend to agree, however making it the MU was hard to top in terms of stupidity. I do not mean that as negatively as it might sound, since I like the game and how cryptic is handling it for the most part. The positives outweigh the negatives. The MU is such an important iconic part of Star Trek that making them available for another game was just plain stupid. They would have sold many, many, many more STO lifetime subs had it been hooked to that. Had they hooked the MU to buying 3 different collectors editions and a yearly or lifetime STO sub it would have been great incentive as well. I would most likely have done either of those deals and .
By making it a requirement to pay for another game, they alienated many customers.