While i find most of the items on the C-store non-functional and a waste of time. I find the C-store itself should have a dramatic function to it.
Go the way of apple and bring function to the store. In short cyptic can go the way of allowing free lancers and designers to create items to be sold in the store. This attribute has help many companies in the past and to the very present day. It allows peolpe of the graphic design background to gain extra moneyas well as cryptic and become apart of star treks future. It allows cryptic to gain access to a vast flock of peolpe to utilize for the department.