As a general rule, stuff NEVER shows up in the c-store until after the time they list a sale as starting, which I recall is 10am PST. Thats around 1pm EST and 6pm GMT(I think its still +5...) So far since launch I cannot recall seeing items appear earlier than this. Think of it like waiting for a new Iphone or a bestselling book. You cannot get it before the date and time they tell you that you can.
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On the contrary, I don't believe this to be impatience. I checked my Email, saw the message, checked the C-store.
If they weren't going to make this available until Pacific standard time, they should have waited to send the Email. That is really my point. Don't advertise something that isn't there...
When you see an ad on TV today about a 4th of July sale going on at one of your local department stores and the ad says "starting midnight Saturday" are you going to get all angry at that store when you drive there at 2 in the afternoon on Friday and they tell you sorry but the sale doesn't start for another 10 hours?
Each ad you encounter, whether on tv, radio, or in print of some type requires a minimum amount of comprehension on the part of the consumer to understand what they ad is saying. You failed that entirely.
maybe its just me but it pretty obvious, but then im used to when they actually put the items in the c-store, so i knew from my time zone and previous experience of when items go in that it would not be ready yet.
even though the e-mail is worded badly its not something to get bent out of shape over.