Having been reading about the addition of the Excelsior and Nebula to the game via the C-Store, I feel compelled to add my thoughts.
I have not yet purchased Star Trek Online. I am on the fence about it. I have played the demo, which I think is great and I think the game shows a lot of potential, but I am also cognizant of the fact that the game has gotten a lot, and I do mean a lot, of bad press.
Part of my hesitation, also, is that I am not a fan of the ship designs from The Next Generation era shows, except for the Romulan Warbird. I have been hesitant to lay down the money for this game without playable Romulans. It seems like a lot of people aren't certain the game will even survive that long. (As an aside, if the Romulans do make it to playable status, please give them at least the option of using the TOS era, Roman inspired uniforms and make-up, and not the absolutely awful TNG costumes/make-up.)
Now, here is my point. The Excelsior could sell me on this game. The Enterprise-B is my favorite Federation ship out of all Star Trek (don't ask me why, I don't know). But I am not okay with spending real money on a virtual item that, once the game is done (whether sooner or later), is gone forever. I might, repeat might, spend a few dollars for the ship, but no more. I'm certainly not spending $25 on it.
I know I'm not the only one on the fence about this game. Adding new ships into the game as free content could do a lot to generate some much needed positive publicity which, if it could be capitalized on, would be worth far more in the long run than whatever sales could be made to the current, from all reports depleted, subscription base.
That's just my two cents. It will probably go unheeded, but I would like to see this game succeed.