Yes this very good idea. buying that ship for you favorite Star Trek nut. Some version of this would be great.With some of speicla E-mail or something saying X gave you X. What good is giving if the people you give it to do not know amout it.
You purchase something with the gift-option, get the points deducted and receive a text-code, then you can hand the code to a friend to register with the page (like a preorder item) for the cstore item, or have the option to use the code yourself to turn it back to points -- in case the friend doesn't want that gift.
They should sell Cryptic Point cards like they do Game Time cards. I'm not going to go out and buy Cryptic Points for myself, but you know, if a buddy that knows I like and play STO wants to buy me a Cryptic Point gift card for my birthday and/or Christmas I would certainly put the points to good use.
I like this idea myself. I bought the game for my dad who is also a big Startrek fan and we play it together. I'd be happy to buy a few items for him like bridge packs, ships, and costumes, should Cryptic decide to offer that option.