Cookie cutter pvp has just about ran its course. PvP in STO has no real reward or penalty. There are no planets, star bases, star systems or colonies to capture or lose. There is no ranking system for pvp. There isnt even an active attempt to stop people from using illegal gamebots. Players who's primary reason to play STO is pvp are getting bored and there are some promising new space based pvp MMO on the horizon. There are even a few Emulations of older MMO's that offer better pvp. I have many friends in STO who I enjoy playing and pvping with. However to continue to pay to play STO is doubtful unless some changes are made very soon.