I wonder how players would receive a 'season' project.
Where instead of creating stand alone episodes or even small arcs.
You create a cast and recurring guest stars. The mission would be telling a story just like an episode of the show but the player would be taking an interactive part in the story and not necessarily be the story. For the sake of this particular 'project' if you will, the player would not be playing his Captain and his crew, but they would merely be a gateway to experience the content/story
Playing these types of missions the player would have to accept for these missions that the story being told isn't of his captain and crew and what they would do but they are just experiencing it.