Perhaps it's a way of making it up to players after the power-leveling Foundry missions were pulled.
But Cryptic should have given a clear reason for doing this, such as to celebrate the re-release of the Featured Series and old rewards during the month of May.
Also, no energy credit or emblem boost for PvP? Yes Cryptic, alienate the PvP crowd even more, who are already teed off at the lack of new PvP maps. Then again, they are a minority of STO players (face it, PvPers) and they only seem to want to do PvP and not PvE. If this weekend event doesn't get them to do more PvE, nothing ever will (except new STF bonus loot sets).
Meanwhile, on to grinding my alts. No sleep this weekend. OUCH!
If we are trully in need of a reason for the Q-event and the Ship-sale, I might hazzard the following;
With so little content between the last (awesome) Featured Series and S4, random events like this one keep things interesting and may inspire folks to continue checking back in on the game to see if anything is going on.
personally i see this as my chance to max out my main fedy character and when the weekly episode for the reman sheilds pops by itll be the best one! that and i need to give my KDF char some love...or bloodwine!