There's a bug with the store right now which is allowing players to see the reclaim versions of all the items on the store. If you have not purchased an item, you will not be able to claim the free version. If you log in, and then out of the game while experiencing this bug, it should clear right up.
Sorry for the inconvenience folks.
I'm experiencing this with every item in the store, both in-game and through the website, and logging out and in doesn't change anything. If this takes a few days to fix, please make the higher-ups add those days on to the end of this sale.