I can't but help think of "Star Wars" when I see that new logo at the STO Launch screen. You have a woman up from with her chest practically hanging out and the two men in the background firing something that "resembles" phaser fire but the beam itself is off.
I think whoever designed this was trying to appeal to a crowd that knows little about Trek (Ex. JJ Trek fans and or Star Wars).
I know this is minor, but couple with ESD's new interior look (those hideous large lamps throughout the floor plan) it seems like the graphic artists need to be back on Trek, sorry, track.
I will say that the other graphical upgrades are looking very good, ship textures and even interior bases look better.