They need to give you a consulting job for this observation. A open (ker'rat - like) zone in each shared sector block with individual and unique objectives (and rewards) would rock and really help.
Just saying, if a PvP zone allowed folks to mine Borg Salvage or EDC, the alternative to STF would be welcomed by the community I think. Another alternative is to tie the rewards in with the crafting system so you can only get certain blueprints from PvP zones.
They have flexibility and options, they simply lack the motivation to execute.