For one reason and one reason only.
The transwarp drive which it claimed would carry over to the next vessels I use as an item (transwarp coil)
I didn't want that ship, I actually wanted a Nebula class ship. I wanted the drive to save time.
The ship was actually useless, I only got to use it for a few days before I got to the next rank and got a new ship.

My blog entry of the purchase as dated proof
https://plus.google.com/u/0/11312346...ts/RdJFGZriPrr

Only to learn the transwarp coil did not grant transwarp abilities. Why call it transwarp if it doesn't do anything transwarp? I argue this is deliberate misrepresentation.

I paid $12.50 for 1000 pts for an 800 pt starship I only got to use for a few days, and a transwarp drive I only got 4 uses out of.

This was the first time I EVER purchased a virtual item, and it has left an extremely sour taste in my mouth. It is unlikely I'd ever buy another item because of it.