The Desire and purpose of playing is gone.
Grind more DL in the dailies... why?
Enjoy more of the storyline at endgame?...... what story?
PvP against the feds/KDF/whomever?.... to what end?
There is nothing to really make a player want to continue playing past the fact its F2P and has the Star Trek name slapped on it.
Its such a mess as to give no incentive and it never had a challenge to begin with becuase higher NPC hitpoints and Higher NPC damage does not a challenge make.
The game is plenty challenging. The challenge has simply changed. Right now the challenge is resource management. You need to know how to juggle multiple alts to get enough Dilithium per day so that you can farm C-Points to purchase keys and win a lottery in a box. The odds are stacked against you. It takes a very special player to persevere in the face of such staggering odds.