Gozer's latest pvp update has some juicy stuff about performance-based rewards, which I very much look forward to once they are implemented. However, I have the feeling that such tech will most likely not be ready for Season 6 and the launch of starbases.
I think that a lot of good could be done for pvp involvement if an appropriate number of fleet marks were added to the daily & repeatable PvP wrapper missions. This could also result in the queues being flooded with newbies getting pitted against experienced players long before they're ready and whatever plans Gozer may have to ensure that PvP is accessible to new players are implemented, turning these players off of pvp possibly.
Still, anything that gets pvp numbers up has to be worth at least considering I think.