People see Perk and they think "Reason". I doubt anyone at Cryptic was clasping their hands menacingly saying, "This will get us more life-sub cash" or "This will shush them". It's just like they did before, a perk.
Read the link.... on the other page it mentions the Lifetime Sale is ending soon
I also doubt this was Cryptics move......
I'll stop kicking that horse when the bugs fixed. Until then as a paying consumer, I will voice my opinion.