They will just up the price to compensate. Look at the disgusting price of the EV suits. $7 per toon is not cheap! Account wide, that's not so bad but still over-priced by a couple of bucks in my opinion. I have 8 toons and will probably create another sooner than later. Per toon purchases are not friendly to lifers and I will be showing them this by not purchasing these per toon items, fleet ships included.