What I found intriguing about the Steam download is that it didn't seem to install the files on my system in a noticable location. And the STO shortcut on my desktop linked directly to Steam, which then seemed to try to kick off the launcher. Of course, the launcher failed to connect, yet again.
Steam apps are installed in the steam folder usually C:\Program Files (x86)\Steam\SteamApps\common
also the zen balance on that page is what is in your account wallet before you transfer it to STO
Haters hate what they can't do - which is everything outside of hatin' - Kevin Smith