One of the reasons SWTOR bombed is that the developers always listened to fanbois, instead of their critics.
Your statement is absolutely untrue.
"Star Wars: The Old Republic" is failing because BioWare had formed an ego. After they were bought out by EA Games, the developers over at BioWare put money over quality. "Dragon Age II", "Mass Effect II", "Mass Effect III", and "Star Wars: The Old Republic" are all suffering from BioWare's horrible attitude towards fans.
Now enters "Star Trek: Online". Instead of learning from BioWare's failure, the folks over here at "Star Trek: Online" are following the same pattern. 'Ego and money over quality and loyalty' seems to be the new mantra.
Yea the doff coversion cost is way to high i guess not as many people buying zen to buy dilithium as they thought would so this way they are trying to make us do it, well i am cheap i will never buy dilithium with zen lol.