No, that doesn't necessarily follow. People always want things to be easier, and dislike things that are harder, but that doesn't mean doing what they say improves the health of the game.
Replacing big payoffs with little ones is often better for reducing churn than the opposite, as long as it feels like SOME reward is coming. It can in fact improve profits, as people who have to play longer to get the rewards often spend more money on conveniences such as consumables and minor combat improvements.
how ever they have failed in even making the changes effective. I heard of Stf being nerf in dilithium but the said there would be more ways to get it. I was fine with that but eliminating the STF reward and ONLY have it in FA wasn't it. face it, they LIED to us and don't listen to what content we want.