I'm very happy with it. Especially since it comes with the low level stuff along with the VA version of the ship. If I want to make a new fed character, at least I can start out with a bit of better weaponry, armor, shields, and a good escort ship.
I've just started 2 new characters, and I have to say, that little pack of BOFFS, equipment other goodies, and the new starter ship just blow me away. It's a great looking model, and I'm really pleased I purchased it.
I hope they release more packs like this which help you at the bottom and top end of the game like that.
The real reason I started 2 new characters, was to try out that starter set... and it's great!