Yes, you must buy the game and enter the key that comes i the box(or email) before you can subscribe. You also get 1 free month playtime with the game, so its actually $35 for the game.
Thanks for the response. You answered what I was wondering (you must buy the game and enter the key that comes i the box).
Thats too bad. Some will say it's only $50 just pay it or call me a cheapskate etc. I just feel they are going to make a lot of money on this game/franchise on subscriptions alone in the first year. I just feel there is no need to charge for the download/initial software in this day and age.
Hopefully they change it soon. Have fun fans. See you soon in game hopefully.