Control the load for the server they have now. Good idea, imo. Crazy, I know, but I like the queue right now because that means a lot of people are wanting to play. Remembering the days of WoW and the long queue times...VERY long queue times. But, because of the amount of people that wanted to play and stuck it out plus the money helped the company get more equipment for more people. Now I hope Cryptic and Atari use it wisely. You can have a good thing going on this game guys and gals.