Give all the people who bought the game at launch an extra month of free play time when they renew their subscription: Subscribe for one month, get another month for free.
Give lifetime and one-year subscribers some in-game extras, items and Cryptic points to make them happy. After all, they are the ones who supported you most Cryptic, they deserve something. Something like a special tier 5 ship, a special title, special weapons, uniforms.. etc, will be a very nice gesture, and will renew their confidence in your company. It's just a way to remind them that you still care even though you already got their money.
First, we respect the time, energy and passion the community has put into their opinions regarding the promotion that ran this weekend on Atari.com, offering a $10 discount and 90-days of free play.