Yeah, I agree, and FYI there's already been a thread about this. Seems like everyone you talk to is somehow related to someone from one of the shows. It's excessive.
This is the problem imo. There's nothing wrong with tons of star trek references because they'd fit with the world, but to include sooooo many references specifically from the shows is campy as all hell.
For the otherwise impaired, there's a huge difference between:
"Go to the XXXXX sector and investigate the XXXXXX anomoly. Several ships have reported odd readings with...etc. etc."
"Go to the XXXXX sector and investigate Crystalline Entity. Hey do you remember when the Enterprise-D ran into this thing. Remember...TNG...it was a popular show and you totally remember it!!!"