"Just in time for the long Fourth of July weekend, we're offering a 20% discount on existing ship variants in the C-Store! From 10:00 a.m. Pacific on Friday, July 2, until 10:00 a.m. Pacific on Tuesday, July 6, any existing ship variant you purchase is 20% off!
And new to the store is the super desirable Dreadnought Galaxy! Best known from the Next Generation series finale, All Good Things, the Dreadnought Galaxy is unique. A refit of the Galaxy Class exploration cruiser, the Dreadnought Galaxy is equipped with a massive Spinal Phaser Lance and a cloaking device. It is the only Federation cruiser that can equip dual cannons. "
To me, that says the SALE starts July 2nd, but the new ship is in the store NOW.
Your mileage may vary.