I come in this section of the forums and tell people to quit crying about the C-Store all the time. It annoys me how people demand things for free, act outraged when they aren't, and then buy them anyway. I support the C-Store because I truly believe it's brings this new stuff into the game faster then if it was added for free.
That said, I find the concept of per character sales troubling. I would never but anything that wasn't account wide, I don't buy renames or respects or anything consumable already, because I'm cheap. The very idea of non account wide sales could be what brings any support for the c-store to a halt. I feel the only way to stop this from happening is voting with our wallets and boycotting any non consumable item that isn't account wide. A few people raging on the forums won't work to get the attention of the marketing department on this. I say we need a way to organize a concerted effort to boycott these types of items and let cryptic know we are doing it along with how many supporters are involved. All the nerd rage in the world won't get a marketing department to change policy, but loss of projected revenue will.