Well Since there is a Sale on Life time why not coming up with unique item that can only be bought by life timer at the nebula or have access to everything even crafting there instead of going all the way to MA.
a new set like aegi or Borg that can on be found here?
I agree that something needs done to make it more appealing to go here. As a lifer since launch, I've noticed steadily increasing wait times to get into Sol. Why not make it an alternative to Sol/ESD with all the bells and whistles that ESD has and give us a transwarp there? This way, there is actually a very cool in-game perk to being a lifer - no wait time to get to a major base.