I already see the army of people saying your nuts. Please keep in mind STO is a 100% badge system. Sure stuff drops but it is not better then the badge system gear. Some people would have a advantage but it would be short lived. This has always been rule number #1 do not sell gear. Thats was in a system wear drop gear was the best gear. That would be unfair but the gear is the same other then the borg gear. It is not if a player would get it but when. At most a player would get 60 day head start.
This reminds me of when Blizzard added badges to World of ********. Initially they were for gear that was competitive to that which dropped in instances. Now a lot of players are able to run trash content over and over and over and buy gear with badges that is *almost* on par with some of the top drops in the game.
For casuals, the ability to buy badges will be great. For those who are a bit more hardcore and put a lot of time into the game it can feel like a slap in the face.
I'm far more casual in this game than I was during the five years I played WoW and was a hardcore PvE raider. That said, I'm all for being able to purchase badges to get upgrades. However... I think that there should be better rewards for those who take the time to *earn* things.
No. The C-Store stuff is largely in the "cosmetic/just for fun" category (the Joined Trill has a small racial advantage and the Galaxy X is one of two Fed ships that can cloak (plus it can mount weapons usually used on escorts) but it's not an instant "I win" ship). Keep it that way. New races, new uniforms, new ships costumes, new bridges, tribbles (minor ingame ground effects), and vanity pets are all fun bits but not in any way needed to enjoy this game.
Even though microtransactions are obviously here to stay and a big part of the game's economy/profit model, this is not Second Life. I do not think you should be able to bypass/shortcut weeks or months of gameplay by just dropping $10-$20.
I do think that gear equivalent to the PvP gear should be more readily available through PvE content for those who PvP less often or dislike PvP altogether (I enjoy both for different reasons). A good way to do this would be to improve loot drops/rewards in Fleet Actions and increase the number of high quality drops in STFs (one purple drop for an entire STF...really?). If you are worried about farmers, make the best loot Bind on Pickup.
It's interesting mental gym to discuss the C-Store, but try to refrain from "directing" or even really "addressing" Cryptic with regards to what does or does not go in the C-Store. Cryptic has shown on each possible oppurtunity that player input is not regarded: if it can sell, they will sell it.