I believe they didnt get enough people signing up to cover their costs.
As you will tell from the member count,this is not a problem for STO.
The main reason for this is that APB is NOT a well known franchise,and the advertising was pretty reliant on word of mouth.
Ive seen everyone i know blabbing about STO to everyone they know,internet adverts all over the place and even a TV advert at one point.
Lack of advertisment is not a problem for STO
Well, they were in development for 7 years... They spent around $100,000,000 in development... Yet they could not keep the servers up for even 4 whole months... And had to shut it off and lockout the 130,000 current paying subscribers (who get cheated for half a month of play time).
The employees were let go and given 2 days of pay... Course they were owed a full month of pay + unused vacation pay + severance pay. Hopefully they at least get paid eventually for the work they already did....
Wow, if you look on their front page, they announced a new patch is available on the 15th, and then they announce they are done on the 16th. Ouch.
Not surprising since there might be rumors of it closing down just before the patch, but confirmation after the patch. Should have seen what happened on Tabula Rasa. Confirmation of cancellation a few months before the game was cancelled and there was patches till about the last week of the game. It is the amazing the types of gear you can get when the game has been confirmed to be cancelled. Experience boosters, Interesting emotes, pets, and player named equipment were available.
In short, there were some horrendous devs choices as to the game design admin wise (and some innovative things too) and well, the PvP market segment is a rather fickle one and notoriously unreliable as a core customer base.
- pure PvP game, no PvE at all.
- Press F for everything (just like STO!)
- horrible loadtimes for other players custom outfits/cars (minutes!)
- at the beginning you have a VERY limited set of clothing and one car only, not much weapons either.
- it was pretty imballanced, since it was pure PvP i got teamed with anyone avaible and sometimes had to figt snipers on a roof with no clear way up or no way to get even near the building. So they had better weapons and i could not shoot them with my short ranged MP... half of the Quests played out like that for me, so it was 50% impossible + 50% fair chance. Just a little frustrating for beginners.
- biggest problem for me was that the Car's, just like GTA had no license, so no *REAL* cars but imagined ones, which sucks out the fun by 150% for me, the game could have been half 3rd Person Shooter and half racing game with what was ingame, but nope.
I mean they have cars, they have streets and city, why not put some racing stuff in there?
- they had a LOT of customization (character customization was a lightyear ahead of STO!), from music (!) to cloth, to cars... everything could be painted etc. etc.
- the BAD thing was that, *translated to STO* there was an OPTION that you could ask for C-Points in the Exchange for your own *crafted* objects.
BUT the company who made the game asked for a auction fee (like ebay) ->>> grrreeeedy
It was optional... don't know how that turned out after launch but i'd put that on the not like list.
All in all the game was not that bad, but it wasn't that good either and the monthly fee just killed it for me.
Too much like GTA, not enough like an MMO, OK Game, bad MMO.
Just think GTA with a BIG Server but worse gameplay and no Story, just random PvP.
It was fun for what it was but it wasn't worth a monthly fee for me at that point.
I decided to wait a Year before i revisit the game, because what i learned from STO is that on launch MMO's tend to be very unfinished / unpolished etc. and anyway i just started with STO and two MMO's are to much for my PayPal Account anyway.
Well i guess i won't be going back to that game now, eh?