Various reason keep people away from a game like STO, the main probably being: its a Space game, and its based on Star Trek, wich has a rich lore that one needs to know in order to fully appreciate the game (imo)
To attract people other then star trek fans, and for some of us who like to read up on things (like myself) ide like to suggest a "Library computer" in STO, accessable via starbases and maybe even your bridge/captain's ready room. like the current replay missions consoles you would be able to select a race and read up on its history, and the devgods willing, maybe even play "suggested missions" in order to fully understand that faction.
Although here on the site you have a history, having it in game will probably attract more players. Plus give some of us something to do while waiting for your group/pvp queue etc.
You could even put in an accolade for reading everything.
Here's my idea, do with it as you please! Greetz !