I like the idea. If it could be used to increase financial resources available for Cryptic to improve the game, I'm all for it. Its not like other fairly niche markets haven't been capitalized on (Firefly, BSG through Quantum Mechanix, CafePress) and I think even EVE has its own merchandise store. It'd be cool to see some STO swag available (I'm envisioning "Where's Sulu?" t-shirts and the like.)
...I think some furnace salesmen just made a killing down below.
I actually agree with this idea. Its presented in a bit silly way, but that's besides the point. I would certainly buy a model of the Nova for example, or generic figures with the 25th century uniforms Cryptic has made. I wouldn't go so far as to purchase a customized statue of my characters, but I'm sure someone would.